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Blue Nun is a German wine brand launched by the company H. Sichel Söhne (Mainz) in 1923 with the 1921 vintage, and which between the 1950s and 1980s was probably the largest international wine brand. For most of its existence, Blue Nun was a single German wine, which until the late 1990s was classified as a Liebfraumilch, but the name is now used for a whole range of wines of various origins. When it was created, the label was designed as a consumer-friendly alternative to the innumerable German wine labels with Gothic script and long, complicated names. With the creation of its UK office in 1927, Sichel targeted the export market. Beginning in the 1950s, Blue Nun was advertised as a wine that could be drunk throughout an entire meal, thereby eliminating the often intimidating problem of wine and food pairing. Blue Nun can be said to have been the first wine to have been produced and effectively marketed with an international mass market in mind. After World War II, the brand became spectacularly popular in the United Kingdom and the United States, selling for the same price as a second growth red Bordeaux wine. At its peak of popularity in 1984–1985, annual sales in the US were 1.25 million cases, with another 750,000 cases sold elsewhere. During the 1970s in the USA, a series of radio adverts promoting the wine were produced, featuring Stiller and Meara.〔() | ''Jerry Stiller and Anne Meara Had to Break Out of Their Act to Keep It Together''〕 From the late 1980s, and more so in the 1990s, easy-drinking semi-sweet German wines began to decline in popularity. Consequently, the brand's popularity declined, and the wine began to be perceived as tacky and dated. This change was reflected in the drink of choice of a popular fictional over-the-hill British television and radio presenter, Alan Partridge.〔(Scotsman.com Living )〕 However, sales increased after Blue Nun was purchased by the Mosel-based German family firm Langguth which bought the previous owners, Sichel, in 1996. They repositioned the brand, reclassifying it from a Liebfraumilch to a regular ''Qualitätswein bestimmter Anbaugebiete'' (QbA), changing the grapes from Müller-Thurgau to 30% Riesling, and making it less sweet. It remains relatively low in alcohol at 9.5%. ==Brand extension== From 2001 on, Langguth also embarked on a brand extension, and has introduced several other wines under the Blue Nun name, including a German Riesling ice wine, a Languedoc Merlot and a Spanish rosé. Sales in 2004 rose by 11% in the UK, but from a low base. In 2009, Blue Nun launched ''Blue Nun Gold'', a sparkling wine which contains flakes of 22-carat gold. It was hoped the drink will appeal to young women drinkers, and will help position the brand differently.〔("Blue Nun Wine is going for gold" ), ''MetroOnline'', 27 May 2009〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Blue Nun」の詳細全文を読む スポンサード リンク
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